On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Ryan O’Hara, VP of Growth and Marketing at LeadIQ, a prospecting tool re-writing the sales teams’ build their critical, yet tedious, contact lists.
Ryan is a seasoned sales and marketing professional whose unique views on prospecting have been covered by Mashable, CNN Money and The Next Web. He’s also a popular keynote speaker and experiences startup mentor. Needless to say, Ryan is making some noise.
Throughout the pod, Collin, Aaron and Ryan dig deep into Ryan’s (and his team’s) creative prospecting style and how it results in a 30% (that’s right, 30%) response rate. Highlights include: Ryan’s thoughts on account-based marketing (4:36), the benefits of working a small number of accounts (7:38), LeadIQ’s hiring process (19:14), and some of the ‘crazy stuff’ Ryan has done (33:27).