On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Karan Singh, co-founder at acclaimed consultancy SalesSource.
Karan is a seasoned sales operations leader. He’s managed sales teams, all the way from early growth periods to going public, and consulted for many companies around the Bay Area.
Throughout the pod, Collin and Karan talk about Karan’s thorough, meticulous, and data-driven approach to go to market planning. Highlights include: Karan’s experience leading sales teams at Cloudera (12:10), the struggle to define a target market (16:29), how to define a target market (26:24), Karan’s ICP framework (39:38), and Cold call Collin (53:20).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes the pod’s first online singing sensation: Kate Turchin, the “Cloud Security Singer.”
Kate is a marketing leader at a well-known cloud security firm who set the internet on fire over that couple years with her educational (and hilarious!) songs about cloud security. If you somehow missed her tunes, check out her YouTube channel and commence rocking out.
Throughout the pod, Collin and Kate talk about how to turn your unique talents and particular genius into a recognizable online brand to help drive leads (for a few more tips, download Kate’s latest whitepaper).
Highlights include: why Kate decided to pick up her guitar and use it for work (14:11), Kate’s inspiration (20:42), combining social media entertainment with serious business information (23:42), how to implement disruptive strategies...and be yourself (28:55), and cold call Collin (51:42).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Will Fraser, Chief Executive Officer of referral platform SaaSquatch.
Will is a lifelong entrepreneur – he started his first business as a teenager and hasn't stopped since. In addition to leading SaaSquatch for the past six years, Will also serves at the Chair of GrowthAutomation.org, the official community for news, education, and thought leadership on Growth Automation.
Throughout the pod, Collin and Will discuss every sales team’s favourite topic – the intricacies of raising the price (or prices) of your product. Highlights include: the ins and outs of SaaSquatch’s recent price change (11:00), the importance of working closely with your sales team when changing your prices (20:09), how to alleviate your team’s fears (27:48), the impact of SaaSquatch’s price change (34:30), and cold-call Collin (41:03).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeff Davis, Founder, Keynote Speaker, and Coach at the JD2 Consulting Group.
In addition to his roles at the consultancy he founded, Jeff is the executive producer and host of The Alignment Podcast, the creator and host of the Sales + Marketing Alignment Summit, and an entrepreneur in residence at VentureSCALE.
Throughout the pod, Collin and Jeff discuss the critical pillar of revenue growth: the strategic alignment of marketing and sales. Highlights include: should sales and marketing teams roll up to one revenue leader? (21:04), the benefits of sales and marketing alignment (23:12), experiencing the full buyer experience (34:15), Jeff’s three-pillar framework for aligning sales and marketing (41:05), and cold call Collin (1:10:51).
On this edition of The Predictable Revenue Podcast, co-host Aaron Ross welcomes Patrick E. McLean, communicator and President and Editor-in-Chief of the good words (right order) consultancy.
Patrick is a veteran writer, creative, and advertising professional. He’s worked in national agencies, consulted for some of the world’s largest companies (Amazon, for instance), and run his own shops as well.
Throughout the pod, Aaron and Patrick discuss an unflinching pillar of business: clear and effective communication. Highlights include: why Patrick teaches companies to kill words (4:30), how much editing content actually needs (7:58), establishing a regular draft process (10:48), and the importance of case studies (19:31).