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Predictable Revenue Podcast

We interview outbound sales leaders so that you can learn directly from the people on the front lines.
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Feb 1, 2018

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Kelsey Briggs, Engagement Manager at Octiv, an Indianapolis-based company supporting sales teams by revolutionizing tired document workflows.

Since joining Octiv more than three years ago, Kelsey has been helping companies from a host of different industries improve their sales proposals...and their bottom lines.

Throughout the pod, Collin, Aaron and Kelsey discuss the oft-neglected world of sales proposals. It’s a critical piece of every sales process – but what are we doing to improve our proposals? How much time are we giving to this important function? Highlights include: why should we care about improving our proposals (5:06), how prospect’s consume proposals (11:08), what to include in a sales proposal (12:38), best day to send proposals (25:37), some common proposal mistakes (29:10)

Feb 1, 2018

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Kelsey Briggs, Engagement Manager at Octiv, an Indianapolis-based company supporting sales teams by revolutionizing tired document workflows.

Since joining Octiv more than three years ago, Kelsey has been helping companies from a host of different industries improve their sales proposals...and their bottom lines.

Throughout the pod, Collin, Aaron and Kelsey discuss the oft-neglected world of sales proposals. It’s a critical piece of every sales process – but what are we doing to improve our proposals? How much time are we giving to this important function? Highlights include: why should we care about improving our proposals (5:06), how prospect’s consume proposals (11:08), what to include in a sales proposal (12:38), best day to send proposals (25:37), some common proposal mistakes (29:10)

Jan 25, 2018

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Joe Bisagna, the New York City-based Regional Sales Manager at Collibra, a leader in the field of data governance.

To say Joe is an active member of the New York sales community is an understatement. In addition to his leadership role at Collibra, Joe is the Founder and President of consultancy firm Brass Ring Sales, and the co-general manager of NYC’s Enterprise Sales Meetup group.

Throughout the pod, Collin and Joe focus on a particular skill set Joe stresses all SDRs should cultivate: business acumen (aka getting to know how your prospects’ business operates). Highlights include: Joe’s hiring best practices (11:59), how to train SDRS to develop business acumen (15:12), how to evolve business acumen when selling to SMBs (27:26), training mistakes (35:44), and some advice for those looking to add this skill to their SDRs’ toolbox (38:58).

Jan 25, 2018

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Joe Bisagna, the New York City-based Regional Sales Manager at Collibra, a leader in the field of data governance.

To say Joe is an active member of the New York sales community is an understatement. In addition to his leadership role at Collibra, Joe is the Founder and President of consultancy firm Brass Ring Sales, and the co-general manager of NYC’s Enterprise Sales Meetup group.

Throughout the pod, Collin and Joe focus on a particular skill set Joe stresses all SDRs should cultivate: business acumen (aka getting to know how your prospects’ business operates). Highlights include: Joe’s hiring best practices (11:59), how to train SDRS to develop business acumen (15:12), how to evolve business acumen when selling to SMBs (27:26), training mistakes (35:44), and some advice for those looking to add this skill to their SDRs’ toolbox (38:58).

Jan 18, 2018

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Chris Bryson, the San Francisco-based Head of North American Sales Development at SmartRecruiters. 

Chris is a growing leader in the field of sales development, having held various leadership positions at SmartRecruiters, and PandaDoc before that. He also sits on an advisory board at LinkedIn, where he provides feedback on the company’s sales products (I mean, who hasn’t used Sales Navigator?).

Throughout the pod, Collin and Chris discuss SmartRecruiters wickedly detailed SDR training process. From onboarding to call coaching to specialized training sessions – this company leaves no stone unturned when developing its SDRs. It’s truly inspiring stuff. Highlights include: early challenges at SmartRecruiters (4:22), SmartRecruiters training journey (5:40), topics covered in SmartRecruiters training (13:12), why the company invests so much time in coaching (17:09), and a week in the life of a SmartRecruiters SDR (25:52).

Jan 18, 2018

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Chris Bryson, the San Francisco-based Head of North American Sales Development at SmartRecruiters. 

Chris is a growing leader in the field of sales development, having held various leadership positions at SmartRecruiters, and PandaDoc before that. He also sits on an advisory board at LinkedIn, where he provides feedback on the company’s sales products (I mean, who hasn’t used Sales Navigator?).

Throughout the pod, Collin and Chris discuss SmartRecruiters wickedly detailed SDR training process. From onboarding to call coaching to specialized training sessions – this company leaves no stone unturned when developing its SDRs. It’s truly inspiring stuff. Highlights include: early challenges at SmartRecruiters (4:22), SmartRecruiters training journey (5:40), topics covered in SmartRecruiters training (13:12), why the company invests so much time in coaching (17:09), and a week in the life of a SmartRecruiters SDR (25:52).

Jan 11, 2018

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Derek Grant, VP of Commercial Sales at Atlanta-based sales development juggernaut SalesLoft.

Derek knows his way around a sales team. Before joining SalesLoft, Derek held high-profile leadership positions at industry-leading firms like Pardot, as well as customer experience focused startup FullStory.  

Throughout the pod, Collin and Derek discuss SalesLoft’s evolution towards account-based sales, as well as how it’s marketing and sales teams collaborate to execute on a detailed account-based playbook. Highlights include: a minimum threshold for account-based sales (8:12), why SalesLoft run an account-based playbook (9:26), SalesLoft’s account-based segmentation (17:29), a “Hypothesis of Need” (20:57), executing an account-based playbook (27:06), Derek’s best and worst plays (33:11). 

Jan 11, 2018

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Derek Grant, VP of Commercial Sales at Atlanta-based sales development juggernaut SalesLoft.

Derek knows his way around a sales team. Before joining SalesLoft, Derek held high-profile leadership positions at industry-leading firms like Pardot, as well as customer experience focused startup FullStory.  

Throughout the pod, Collin and Derek discuss SalesLoft’s evolution towards account-based sales, as well as how it’s marketing and sales teams collaborate to execute on a detailed account-based playbook. Highlights include: a minimum threshold for account-based sales (8:12), why SalesLoft run an account-based playbook (9:26), SalesLoft’s account-based segmentation (17:29), a “Hypothesis of Need” (20:57), executing an account-based playbook (27:06), Derek’s best and worst plays (33:11). 

Jan 4, 2018

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome veteran sales leader and growth strategist Brian Wilson.

Simply put, Brian helps sales team grow. From sales and revenue operations, to prospecting, handoffs and Salesforce design, Brian examines sales orgs and establishes the processes to make your team a success.

Throughout the pod, Collin, Aaron and Brian take a look at the role of revenue operations on a growing sales team (hint: it’s important). Highlights include: defining revenue operations (5:33), Brian’s current work with Mobi (7:56), the main metrics Brian tracking (12:39), building trust with a remote sales workforce (20:31), finding, and hiring, the right revenue operations person (21:58), Brian sales evaluation checklist (28:55).

 

Jan 4, 2018

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome veteran sales leader and growth strategist Brian Wilson.

Simply put, Brian helps sales team grow. From sales and revenue operations, to prospecting, handoffs and Salesforce design, Brian examines sales orgs and establishes the processes to make your team a success.

Throughout the pod, Collin, Aaron and Brian take a look at the role of revenue operations on a growing sales team (hint: it’s important). Highlights include: defining revenue operations (5:33), Brian’s current work with Mobi (7:56), the main metrics Brian tracking (12:39), building trust with a remote sales workforce (20:31), finding, and hiring, the right revenue operations person (21:58), Brian sales evaluation checklist (28:55).

 

Dec 28, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Tuak Das, CEO of Halifax’s LeadSift, a sales intelligence platform that generates qualified leads from public web.  

Tukan is a veteran developer, entrepreneur, and company founder, with experience leading development teams and numerous startups focused on social media monitoring and lead generation.

Throughout the pod, Collin and Tukan step away from building lists, making cold calls and drafting email drips to do a deep dive on Tukan’s innovative prospecting method based on  trigger events. Highlights include: Tukan’s positive response rates using trigger events (3:06), tracking your competitors (13:15), tracking job changes (19:56), tracking event attendees (21:24), tracking RFPs (24:05), tactical tips on finding triggers (27:08). 

Dec 28, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Tuak Das, CEO of Halifax’s LeadSift, a sales intelligence platform that generates qualified leads from public web.  

Tukan is a veteran developer, entrepreneur, and company founder, with experience leading development teams and numerous startups focused on social media monitoring and lead generation.

Throughout the pod, Collin and Tukan step away from building lists, making cold calls and drafting email drips to do a deep dive on Tukan’s innovative prospecting method based on  trigger events. Highlights include: Tukan’s positive response rates using trigger events (3:06), tracking your competitors (13:15), tracking job changes (19:56), tracking event attendees (21:24), tracking RFPs (24:05), tactical tips on finding triggers (27:08). 

Dec 21, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Sean Banks, Director of Sales Development at Atlanta’s QASymphony, a growing international firm providing enterprise-level agile development testing tools to some of the world’s most well-known companies.  

Sean is a seasoned sales development leader, with experience leading enterprise teams at public companies, as well remote SDRs at fast-growing startups.  

Throughout the pod, Collin and Sean focus on the ever-critical one on one interview. In particular, Collin and Sean chat about how to make these critical meetings more effective, for the both the rep and the manager. Highlights include: why every sales manager should do one-on-ones (16:35), how to make sure you’re always adding value to one-on-ones as a sales manager (24:50), how to bolster your one-on-ones during the rest of the week (29:41), and some advice for new sales managers (43:32).

 
Dec 21, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Sean Banks, Director of Sales Development at Atlanta’s QASymphony, a growing international firm providing enterprise-level agile development testing tools to some of the world’s most well-known companies.  

 

Sean is a seasoned sales development leader, with experience leading enterprise teams at public companies, as well remote SDRs at fast-growing startups.  

 

Throughout the pod, Collin and Sean focus on the ever-critical one on one interview. In particular, Collin and Sean chat about how to make these critical meetings more effective, for the both the rep and the manager. Highlights include: why every sales manager should do one-on-ones (16:35), how to make sure you’re always adding value to one-on-ones as a sales manager (24:50), how to bolster your one-on-ones during the rest of the week (29:41), and some advice for new sales managers (43:32).

 
Dec 14, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes San Francisco’s J. Ryan Williams, Founder and Sales Coach at mentorship group Sales Collider, and entrepreneur-in-residence at esteemed venture capital seed fund, 500 Startups.

Simply put, J. Ryan builds sales teams. In 5 short years, he’s hired more than 200 sales reps, which have, cumulatively, closed more than $150 million in sales. Impressive numbers, to be sure.

Throughout the pod, Collin and J. Ryan discuss the different experiments you can run with your sales team, in order to best understand your ICP and the most effective sales process. Highlights include: J. Ryan’s professional focus (14:21), his different sales experiments (15:50), how to track / record your experiments (37:17), the importance of ‘wild card’ experiments (47:20).

 
Dec 14, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes San Francisco’s J. Ryan Williams, Founder and Sales Coach at mentorship group Sales Collider, and entrepreneur-in-residence at esteemed venture capital seed fund, 500 Startups.

Simply put, J. Ryan builds sales teams. In 5 short years, he’s hired more than 200 sales reps, which have, cumulatively, closed more than $150 million in sales. Impressive numbers, to be sure.

Throughout the pod, Collin and J. Ryan discuss the different experiments you can run with your sales team, in order to best understand your ICP and the most effective sales process. Highlights include: J. Ryan’s professional focus (14:21), his different sales experiments (15:50), how to track / record your experiments (37:17), the importance of ‘wild card’ experiments (47:20).

 
Dec 7, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Allen Johnson, Senior Managing Director of Seattle’s Lighter Capital, for another live edition of The Predictable Revenue Podcast.

Allen is a longtime sales and finance executive, having led large scale sales teams, as well as financial services firms.

Throughout the pod, Collin, Aaron and Allen discuss how to best structure a key piece of every well-functioning sales organization: the qualifications process. Highlights include: Lighter Capital’s levels of selling (11:47), how Lighter Capital built its sales process (18:17), the art of guiding a conversation (21:33), how Allen provides advice to his team (23:11), and managing the handoff (30:50).

 
Dec 7, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Allen Johnson, Senior Managing Director of Seattle’s Lighter Capital, for another live edition of The Predictable Revenue Podcast.

Allen is a longtime sales and finance executive, having led large scale sales teams, as well as financial services firms.

Throughout the pod, Collin, Aaron and Allen discuss how to best structure a key piece of every well-functioning sales organization: the qualifications process. Highlights include: Lighter Capital’s levels of selling (11:47), how Lighter Capital built its sales process (18:17), the art of guiding a conversation (21:33), how Allen provides advice to his team (23:11), and managing the handoff (30:50).

 
Nov 30, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Denver-based wordsmith and freelance marketing specialist, Laura Lopuch for Predictable Revenue’s first live recorded podcast.

Laura is veteran copywriter, turned Email Conversion Engineer specializing in helping SaaS companies and startups grow with persuasive cold emails.

Throughout the pod, Collin, Aaron and Laura discuss every sales development practitioner’s favourite topic: the art and importance of the persuasive cold email. Highlights include: Laura’s overall framework for cold emails that convert (5:29), learning about your prospects (7:50), proving you can help them (19:30), and the importance of the call to action (25:18).

 
Nov 30, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Denver-based wordsmith and freelance marketing specialist, Laura Lopuch for Predictable Revenue’s first live recorded podcast.

Laura is veteran copywriter, turned Email Conversion Engineer specializing in helping SaaS companies and startups grow with persuasive cold emails.

Throughout the pod, Collin, Aaron and Laura discuss every sales development practitioner’s favourite topic: the art and importance of the persuasive cold email. Highlights include: Laura’s overall framework for cold emails that convert (5:29), learning about your prospects (7:50), proving you can help them (19:30), and the importance of the call to action (25:18).

 
 
Nov 23, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Meg Hewitt, Director of Sales at New York’s Handshake, a B2B eCommerce platform geared to manufacturers and distribution companies. 

Meg’s done it all in sales: Account Executive, Manager, Director of Sales, to name just three. And she’s worked in companies ranging from startups to international enterprise organizations. But it’s her practice as a sales coach and mentor that’s the subject of her interview for the show.

Throughout the pod, Collin and Meg focus on how to harness the powerful forces of mindfulness and emotional intelligence to create both positive personal and professional lives. Highlights include defining mindset and emotional intelligence (5:42), tactical examples (8:50), avoiding distractions/mistakes at work (18:18), and applying these concepts to calls with prospects (36:30).

 

 
Nov 23, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Meg Hewitt, Director of Sales at New York’s Handshake, a B2B eCommerce platform geared to manufacturers and distribution companies. 

Meg’s done it all in sales: Account Executive, Manager, Director of Sales, to name just three. And she’s worked in companies ranging from startups to international enterprise organizations. But it’s her practice as a sales coach and mentor that’s the subject of her interview for the show.

Throughout the pod, Collin and Meg focus on how to harness the powerful forces of mindfulness and emotional intelligence to create both positive personal and professional lives. Highlights include defining mindset and emotional intelligence (5:42), tactical examples (8:50), avoiding distractions/mistakes at work (18:18), and applying these concepts to calls with prospects (36:30).

 
Nov 16, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Taft Love, Global Director of Sales Development at SmartRecruiters, a fast-growing international firm re-defining the hiring process. 

To say Taft is an experienced sales professional would be an understatement - he’s been an SDR, account executive, and director of sales development. Oh, and he’s also taught English in Korea and been a detective as well. A colourful resume, to be sure.

Throughout the pod, Collin and Taft chat about how SmartRecruiters is working to eliminate manual SDR tasks. Highlights include: bridging the gap between fiction and reality (14:43), the ideal day for SDR (16:00), operationalizing an SDRs day (20:34), and establishing effective safeguards(40:58). 

Nov 16, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Taft Love, Global Director of Sales Development at SmartRecruiters, a fast-growing international firm re-defining the hiring process. 

To say Taft is an experienced sales professional would be an understatement - he’s been an SDR, account executive, and director of sales development. Oh, and he’s also taught English in Korea and been a detective as well. A colourful resume, to be sure.

Throughout the pod, Collin and Taft chat about how SmartRecruiters is working to eliminate manual SDR tasks. Highlights include: bridging the gap between fiction and reality (14:43), the ideal day for SDR (16:00), operationalizing an SDRs day (20:34), and establishing effective safeguards(40:58). 

Nov 9, 2017

On this edition of the Predictable Revenue podcast, host Collin Stewart welcomes veteran sales leader, BDR consultant, c-suite executive and Startup Sales Professor Rex Bibertson.

Rex has done it all in the world of sales development and lead generation, having held titles as varied as SDR, Alliance Manager, CRO and, most recently, company owner.

Throughout this episode, Collin, and Rex do a deep dive on a critical piece of every sales development professional’s job: executing the first 30 seconds of a cold call. Highlights include: how to avoid getting hung up (10:10), the pitfalls of doing too much pre-call research (12:06), a day in the life of a cold caller (14:35),  the steps to nailing the first 30 seconds of a call (20:40), and how to close the cold call (47:13).

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