On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Steven Broudy, Vice President and Head of Sales at San Francisco-based customer to customer community management platform Bevy.
From Army ranger sniper to SDR to renowned sales leader at some of the Bay Area’s most well-known companies, Steven has had one interesting journey into sales.
Throughout the pod, Collin and Steven take a look at the next skills, trends, and tactics that will define the next decade of sales. Highlights include: Steven’s sales journey (12:29), the evolving B2B sales cycle (22:28), meeting buyers where they are (30:53), and empowering salespeople in an environment of eroding trust (50:02).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Kelly Del Curto, Director of Small Business and Corporate Sales at lever.
From starting as a quota-carrying rep, to running multiple sales teams, to hiring for a rapidly growing sales org – Kelly’s done it all during her tenure at Lever.
Throughout the pod, Collin and kelly do a deep dive on a critical yet underserved aspect of sales (and team building as a whole): effective goal setting.
Highlights include: Why investing in long term coaching is the right move (1:51), team goal setting (5:06), individual goal setting (27:38), strengths and saboteurs (39:19), putting it all into action (52:05), sales lightning round (1:02:55), and cold call Collin (1:05:43)
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Justin Clifford, Director of Sales at Lessonly.
Justin, by his own admission, grew up in sales: before leading the team at Lessonly, Justin held both leadership and quota-carrying roles in a host of different industries.
Throughout their discussion, Collin and Justin tackle a philosophical, nuanced, and undeniably important aspect of sales: inspiring your team to be themselves and excel at their jobs. They also talk about some inspiring reads, including the 15 Commitments of Conscious Leadership by Jim Dethmer, Diana Chapman, and Kaley Klemp. Check it out, if you haven’t already.
Highlights include: unlocking growth in your reps (22:16), Justin’s approach to leadership (27:04), the importance of being vulnerable (30:20), the autonomy to get your teeth kicked in (41:58), value-adding moments (57:20), how Justin does his forecast reviews (1:09:07), the sales lightning round (1:18:31), and cold call Collin (1:24:59).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Nicolas Marchais, Head of Sales at Spendesk.
Since he joined the company when it was just a two-person startup, to leading an international sales team, Nicolas has seen at all at rapidly-growing spend management platform Spendesk.
Throughout the pod, Collin and Nicolas take a trip down memory lane and recount the mistakes and lessons learned from Spendesk’s rapid growth. Highlights include: Nicolas’ history at Spendesk (5:50), Spendesk’s rapidly-growing sales steam (10:28), mistakes made along the way (21:32), the importance of finding the right people (42:16), sales lightning round (58:23), and cold call Collin (1:01:18).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Alexandra Adamson, Executive Director of sales advocacy organization Women in Sales.
From her time at renowned recruiting firm Betts Recruiting, to her tenure as Director of Talent at Bowery Capital, to her current role helping lead Women in Sales – Alexandra has been supporting sales professionals and sales teams for years.
Throughout the pod, Collin and Alexandra discuss how to find support (and give support!) in your sales career. Highlights include: Alexandra’s journey (14:36), Women in Sales (23:40), the subtle art of job descriptions (31:33), taking ownership of your career (33:07), finding a mentor (37:12), sales lightning round (49:14), and Cold call Collin (53:14).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Dan Martell, renowned coach to SaaS founders.
In addition to his international coaching business, Dan is also a veteran entrepreneur (3 exits) and noted angel investor. Suffice it to say, Dan has closed a deal or two in his time.
Throughout the pod, Collin and Dan take a tour of all things sales, content...and philosophy. For example, Dan and Collin chat about consistency theory, the rule of three, and peak end bias. Oh, and they also analyze two of Dan’s foundational sales frameworks: his five key sales principles, and the rocket demo.
Highlights include: what is a demo, really? (15:02), Dan’s key sales principles (17:54), the Rocket Demo (38:25), Dan’s discovery calls (56:16), the sales lightning round (1:07:05), and cold call Collin (1:12:29).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeremy Ellens, founder of fast-growing lead generation company LeadQuizzes.
Jeremy is a entrepreneur, turned sales leader, turned podcast host. When he’s not leading LeadQuizzes’ team (a role he’s navigating rather successfully), he’s talking with other sales leaders about how their secrets on the Journey to 7 Figures Podcast.
Throughout the pod, Collin and Jeremy talk about what every entrepreneur, sales leader, and quota-carrying rep is chasing: scalable revenue growth. Highlights include: taking LeadQuizzes to market (8:41), the importance of case studies (11:40), designing crafty lead generation tactics (13:29), learning cold outreach (16:58), perfecting the pitch (26:52), expecting objections (32:34), uncovering unique channels (38:36), and cold call Collin (54:00).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Travis Henry, Director of Inside Sales Operations at renowned Bay Area sales consultancy SalesSource.
A respected sales operations specialist, Travis honed his skills global technology companies and has consulted for startups large and small. If you’re looking to grow your sales team – look no further, Travis is your man.
Throughout the pod, Collin and Travis do a deep dive – a very deep dive – on how to juggle sales automation and the ever-critical human element needed in prospecting. Highlights include: what’s bugging Travis? (2:30), remembering sales fundamentals (6:00), identifying gaps...and thinking outside the box (10:32), designing unique, human cadences (23:50), teaching reps to personalize emails (37:29), data infrastructure and your SDR team (58:11), sales tactics lightning round (1:06:56), and cold call Collin (1:08:39).
On this edition of the Predictable Revenue Podcast, co-host Collin Stewart welcomes Nishank Khanna, Co-Founder and CEO of Demand Roll, a full service marketing agency.
After starting six startups – two of which that were acquired – Nishank is a seasoned entrepreneur and marketer.
Throughout the pod, Collin and Nishank discuss an always fascinating problem: how to harmoniously integrate outbound sales and marketing. Highlights include: Nishank’s background...and how he got into a bit of outbound on the side (10:22), different ways sales and marketing teams can work together (12:58), producing content that converts (15:46), bottom of funnel vs. top of funnel leads (22:22), getting people to respond to emails (25:49), ad spending (43:51), and cold call Collin (1:00:11).
To celebrate the 100th edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes a familiar face back to the pod, co-host and co-CEO of Predictable Revenue Aaron Ross.
Who better to reflect on this awesome milestone with?
Throughout the pod, Collin and Aaron take a trip down memory lane and chat about the most valuable lessons and nuggets of wisdom shared on the podcast thus far. With the impressive roster of guests the show has had, boiling the down the best tips and tricks into one episode was no easy task.
Highlights include: Jeff Davis’ thoughts on organizational alignment and the importance of a revenue team (1:27), Jamie Buss’ mind-blowing forecasting process (12:42), the always important task of nailing a niche (26:00), Bill Binch’s consistent hiring process (38:28), Mark Kosoglow’s revolutionary discovery method (44:00), and Aaron’s thoughts on how to prioritize a never-ending list of tasks (49:55).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Keith Cordeiro, Account Executive at Crosstex International and Host of the Philosophy Of Sales podcast.
On this episode, Keith shares the impact that meditation and mindfulness has had on his sales career. Keith detailed 3 different meditation styles any salesperson can use to cultivate a positive attitude:
Highlights include: finding meditation (7:33), the impact meditation has had on Keith’s career (10:14), cultivating a more present mind (16:37), getting started with meditation (25:53), sales tactics lightning round (48:13), and cold call Collin (56:08).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Kyle Roach, Sales Development Manager at Lessonly.
After a career teaching high school Spanish and coaching competitive soccer, Kyle fell in love With Lessonly in 2016 and joined the sales development ranks immediately. He’s been there ever since.
Throughout the pod, Collin and Kyle talk about testing the pillars of sales development outreach, and why selling the dream is more important than selling software. Highlights include: Kyle’s journey (10:51), changing Lessonly’s sales org structure (12:23), establishing Lessonly’s “sell the dream” process (22:08), executing “selling the dream” (27:34), overhauling the Lessonly cadence (38:09), Lessonly’s cold call script (51:42),measuring the impact on Lessonly’s business (1:06:21), and cold call Collin (1:14:02).
Links we mention in the show:
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Scott Barker, Head Of Partnerships at Sales Hacker.
Scott lives and breathes sales – not only does he help lead Sales Hacker, he is a Sales Engagement Evangelist at Outreach, and that GM of the Vancouver Enterprise sales meetup.
Throughout the pod, Collin and Scott take a detailed tour through prospecting fundamentals – trust us, this is a masterclass on how to be an effective SDR. Highlights include: how to handle the “brush off” (14:54), how to increase your response rates (22:30), how to handle the inevitable end-of-quarter push (30:10), how to stay on a prospect’s radar (36:10), how to keep objection handling fresh (51:05), and cold call Collin (1:04:00).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Liam Martin, co-founder of productivity monitoring software, Time Doctor.
Liam is a veteran founder and entrepreneur – in addition to co-founding Time Doctor, he’s also co-founded Staff.com, and organizes Running Remote, the world's largest conference on building and scaling remote teams.
Throughout the pod, Collin and Liam discuss how to build a remote sales development team: how to hire, how to train, and, of course, what not to do. Highlights include: managing remote teams (22:01), remote workers’ dedication (26:22), lessons learned from building a remote SDR team (42:57), the power of in-person training (1:01:16), building culture, and keeping the sales team connected (1:18:00), and cold call Collin (1:30:45).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeffrey Serlin, Head of Global Sales Operations at Intercom.
Jeffrey is an experienced global sales operations leader. Chances are you’ve used (or are using!) products built by company’s Jeffrey has worked with – I mean, what marketing and customer success department hasn’t used Marketo or Intercom?
Throughout the pod, Collin and Jeffrey do a deep dive – make that a very deep dive – into the world of effective, global sales operations. Highlights include: Jeff’s experience at Marketo (3:07), scaling Marketo vs. Intercom (7:15), what is sales operations at a global company like? (10:06), how sales operations should approach a new team (14:02), organizing sales operations (20:46), Jeff’s six steps to building an effective sales ops roadmap (30:26), and the importance of effective “solutioning” (46:16).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes James Bawden, Senior Business Development Representative at Cognetik.
James has been a frontline sales professional for years – he’s held full-cycle sales gigs, managed teams, and helped launch sales development programs. If it’s a sales role, James has crushed it.
Oh, and he has his own podcast called ‘the Lunch Break Podcast.” You can read more about that on James’ LinkedIn page.
Throughout the pod, Collin and James discuss a critical element of any successful sales development team: how sales leaders can build close, dynamic relationships with their SDRs. Highlights include: why caring about building close relationship with SDRs is critical (11:16), the signs of a happy and engaged SDR (13:43), the importance of extracurricular activities (24:19), effective one-on-ones (27:09), and cold call Collin (49:52).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Margaret Weniger, executive director of #GirlsClub, a growing mentoring and training organization focused on expanding the presence of women in sales.
Margaret is a veteran sales leader, mentor, and coach – now working full-time to empower women in their sales careers.
Throughout the pod, Collin and Margaret discuss how to attract, retian, and inspire a diverse sales workforce. Highlights include: Margaret’s journey (3:50), why paying more attention to diversity is important (7:20), attracting high-performing and diverse candidates (10:58), how to retain top female talent (17:04), and cold call Collin (38:45).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jack Veronin, Senior Sales Development Manager at EverString.
In his years at EverString, Jack’s risen through the ranks from an SDR to team lead, to managing the company’s Enterprise development department. If it’s a sales development gig at EverString – then Jack’s done it.
Throughout the pod, Collin and Jack discuss a growing data-driven trend in sales development: the use of intent data to produce relevant prospecting and, ultimately, create significant opportunities. Highlights include: EverString’s sales development results (13:48), the power of intent data (30:45), adopting a scaled vs. personalized approach (36:12), cold call Collin (54:42).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Shawn Sease, Director SDR Client Services at outbound sales consultancy Sales Developers.
Shawn is veteran sales leader and entrepreneur: he’s led sales teams at numerous tech companies, and founded multiple organizations, varying from a brewery to govtech startups.
Throughout the pod, Collin and Shawn discuss a unique, nuanced style of nailing cold calls: mirroring your pitch to match your prospect’s particular conversation style. Highlights include: Shawn’s introduction to his cold call methodology (11:18), distinct conversational styles (16:01), and the impact of this cold call methodology on Shawn’s day to day (38:50).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Alexandra Palomino, Sales Development Representative at San Francisco-based customer support provider UJET.
Alexandra is a young professional quickly making a name for herself in the sales development world. After starting her career in marketing, Alexandra joined Everstring, where she learned the tricks of the trade, before joining UJET, where she has taken on a leadership role on the sales development team. She is crushing it.
Throughout the pod, Collin and Alexandra get tactical and discuss Alexandra’s impressive day-to-day routine. If you’re a fan of the trenches, this is the pod for you. Highlights include: Alexandra’s career experience thus far (16:04), Alexandra’s SDR process (18:23), her impressive early success (34:06), getting pumped to hit the phones (49:57), the power of sending small gifts (56:46), and cold call Collin (1:03:00).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Lloyed Lobo, veteran entrepreneur and conference facilitator.
Lloyed’s a busy guy: in addition to co-founding and running Boast Capital, a San Francisco-based tax specialist firm, he is the co-founder of the Traction Conference, and an advisor with the expanding Growth Marketing Conference.
Throughout the pod, Collin and Lloyed highlight the tactics – the good and the bad! – they’ve used at conferences such as SaaStr over the years. Highlights include: Lloyed’s conference experience (6:51), effective tactics to stand out at events (10:15), how to drive traffic to your booth (29:55), and what kind of commitment you should expect at the conference (45:48).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Karan Singh, co-founder at acclaimed consultancy SalesSource.
Karan is a seasoned sales operations leader. He’s managed sales teams, all the way from early growth periods to going public, and consulted for many companies around the Bay Area.
Throughout the pod, Collin and Karan talk about Karan’s thorough, meticulous, and data-driven approach to go to market planning. Highlights include: Karan’s experience leading sales teams at Cloudera (12:10), the struggle to define a target market (16:29), how to define a target market (26:24), Karan’s ICP framework (39:38), and Cold call Collin (53:20).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes the pod’s first online singing sensation: Kate Turchin, the “Cloud Security Singer.”
Kate is a marketing leader at a well-known cloud security firm who set the internet on fire over that couple years with her educational (and hilarious!) songs about cloud security. If you somehow missed her tunes, check out her YouTube channel and commence rocking out.
Throughout the pod, Collin and Kate talk about how to turn your unique talents and particular genius into a recognizable online brand to help drive leads (for a few more tips, download Kate’s latest whitepaper).
Highlights include: why Kate decided to pick up her guitar and use it for work (14:11), Kate’s inspiration (20:42), combining social media entertainment with serious business information (23:42), how to implement disruptive strategies...and be yourself (28:55), and cold call Collin (51:42).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Will Fraser, Chief Executive Officer of referral platform SaaSquatch.
Will is a lifelong entrepreneur – he started his first business as a teenager and hasn't stopped since. In addition to leading SaaSquatch for the past six years, Will also serves at the Chair of GrowthAutomation.org, the official community for news, education, and thought leadership on Growth Automation.
Throughout the pod, Collin and Will discuss every sales team’s favourite topic – the intricacies of raising the price (or prices) of your product. Highlights include: the ins and outs of SaaSquatch’s recent price change (11:00), the importance of working closely with your sales team when changing your prices (20:09), how to alleviate your team’s fears (27:48), the impact of SaaSquatch’s price change (34:30), and cold-call Collin (41:03).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeff Davis, Founder, Keynote Speaker, and Coach at the JD2 Consulting Group.
In addition to his roles at the consultancy he founded, Jeff is the executive producer and host of The Alignment Podcast, the creator and host of the Sales + Marketing Alignment Summit, and an entrepreneur in residence at VentureSCALE.
Throughout the pod, Collin and Jeff discuss the critical pillar of revenue growth: the strategic alignment of marketing and sales. Highlights include: should sales and marketing teams roll up to one revenue leader? (21:04), the benefits of sales and marketing alignment (23:12), experiencing the full buyer experience (34:15), Jeff’s three-pillar framework for aligning sales and marketing (41:05), and cold call Collin (1:10:51).