On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Kyle Roach, Sales Development Manager at Lessonly.
After a career teaching high school Spanish and coaching competitive soccer, Kyle fell in love With Lessonly in 2016 and joined the sales development ranks immediately. He’s been there ever since.
Throughout the pod, Collin and Kyle talk about testing the pillars of sales development outreach, and why selling the dream is more important than selling software. Highlights include: Kyle’s journey (10:51), changing Lessonly’s sales org structure (12:23), establishing Lessonly’s “sell the dream” process (22:08), executing “selling the dream” (27:34), overhauling the Lessonly cadence (38:09), Lessonly’s cold call script (51:42),measuring the impact on Lessonly’s business (1:06:21), and cold call Collin (1:14:02).
Links we mention in the show:
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Scott Barker, Head Of Partnerships at Sales Hacker.
Scott lives and breathes sales – not only does he help lead Sales Hacker, he is a Sales Engagement Evangelist at Outreach, and that GM of the Vancouver Enterprise sales meetup.
Throughout the pod, Collin and Scott take a detailed tour through prospecting fundamentals – trust us, this is a masterclass on how to be an effective SDR. Highlights include: how to handle the “brush off” (14:54), how to increase your response rates (22:30), how to handle the inevitable end-of-quarter push (30:10), how to stay on a prospect’s radar (36:10), how to keep objection handling fresh (51:05), and cold call Collin (1:04:00).