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Predictable Revenue Podcast

We interview outbound sales leaders so that you can learn directly from the people on the front lines.
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Now displaying: Page 7
Sep 21, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo) welcomes Yousuf Khatib, Chief Business Officer at VanHack, a fast-growing staffing company placing senior tech talent in jobs around the world.

Yousuf, a fellow Canadian now based in Bucharest, has held C-Suite roles in consulting, sales and marketing teams in Canada and abroad.

Collin and Yousuf delve into a favourite topic amongst sales professionals – how to maximize ROI from attending conferences. Highlights include: How to choose a conference (2:55), getting attendee lists (6:03), pre-conference reachout (8:04), and some critical conference tips and tricks (24:40).

Sep 21, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo) welcomes Yousuf Khatib, Chief Business Officer at VanHack, a fast-growing staffing company placing senior tech talent in jobs around the world.

Yousuf, a fellow Canadian now based in Bucharest, has held C-Suite roles in consulting, sales and marketing teams in Canada and abroad.

Collin and Yousuf delve into a favourite topic amongst sales professionals – how to maximize ROI from attending conferences. Highlights include: How to choose a conference (2:55), getting attendee lists (6:03), pre-conference reachout (8:04), and some critical conference tips and tricks (24:40).

Sep 14, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Anthony Zhang, Head of Sales Development at Atlanta-based hull.

Anthony is a long-time business development professional and SDR leader – he was the first SDR at Pardot, the first hire at Salesloft (where he eventually went on to become the Director of Sales), and a veteran sales consultant and advisor. Anthony is a powerhouse.

Throughout the pod, Collin, Aaron and Anthony take a detailed look at Anthony’s tips and tricks on how to set up a successful sales development operation (also known as Anthony’s SDR pre-flight checklist). Highlights include: mapping out sales development and process (1:33), the dangers of tracking too much (11:41), executing your plan (23:00), and analysis vs. iteration (26:00).

Sep 14, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Anthony Zhang, Head of Sales Development at Atlanta-based hull.

Anthony is a long-time business development professional and SDR leader – he was the first SDR at Pardot, the first hire at Salesloft (where he eventually went on to become the Director of Sales), and a veteran sales consultant and advisor. Anthony is a powerhouse.

Throughout the pod, Collin, Aaron and Anthony take a detailed look at Anthony’s tips and tricks on how to set up a successful sales development operation (also known as Anthony’s SDR pre-flight checklist). Highlights include: mapping out sales development and process (1:33), the dangers of tracking too much (11:41), executing your plan (23:00), and analysis vs. iteration (26:00).

Sep 7, 2017

On this edition of The Predictable Revenue podcast, hosts Collin Stewart and Aaron Ross welcome Phill Keene, the newly minted Director of Sales at Costello, a startup building an intelligent sales assistant, or “co-pilot” for sales reps.

Phill is making waves for his work helping sales teams hit quota and drive revenue ­– he’s been recognized as a “2017 Top 25 Most Influential Inside Sales Professional” by AA-ISP and a “Top 50 Sales Development Leaders You Should Know” by Engagio.

Throughout the pod, Collin, Aaron and Phill revisit something near and dear to Aaron’s heart: Predictable Revenue’s Mapping Calls methodology. Phill has been using, and evolving mapping calls with his team, and wanted to share his thoughts on the topic. Highlights include: the importance of calling high (2:51), asking for permission (6:13), getting the internal referral (15:30), and calling low (24:32).

 

Sep 7, 2017

On this edition of The Predictable Revenue podcast, hosts Collin Stewart and Aaron Ross welcome Phill Keene, the newly minted Director of Sales at Costello, a startup building an intelligent sales assistant, or “co-pilot” for sales reps.

Phill is making waves for his work helping sales teams hit quota and drive revenue ­– he’s been recognized as a “2017 Top 25 Most Influential Inside Sales Professional” by AA-ISP and a “Top 50 Sales Development Leaders You Should Know” by Engagio. 

Throughout the pod, Collin, Aaron and Phill revisit something near and dear to Aaron’s heart: Predictable Revenue’s Mapping Calls methodology. Phill has been using, and evolving mapping calls with his team, and wanted to share his thoughts on the topic. Highlights include: the importance of calling high (2:51), asking for permission (6:13), getting the internal referral (15:30), and calling low (24:32).

 

Aug 31, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo) welcomes Franco Caporale, Head of Enterprise Marketing at Branch, a fast-growing San Francisco-based company revolutionizing linking infrastructure on mobile apps.

Franco is a veteran marketer and jack of all trades: he’s led large-scale demand generation programs, marketing automation departments, as well as account-based marketing and sales development teams in the Bay Area for years.

Collin and Franco traverse the overlapping worlds of sales and marketing throughout this wide-ranging pod – with a focus on how to align these intimately related, but often siloed departments. Highlights include: an extensive chat about Branch’s growing Thought Leadership dinner series (15:35), conference attendance and sponsorship (27:05), and resurrecting direct mail reach-outs (32:25).

Aug 31, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo) welcomes Franco Caporale, Head of Enterprise Marketing at Branch, a fast-growing San Francisco-based company revolutionizing linking infrastructure on mobile apps.

Franco is a veteran marketer and jack of all trades: he’s led large-scale demand generation programs, marketing automation departments, as well as account-based marketing and sales development teams in the Bay Area for years.

Collin and Franco traverse the overlapping worlds of sales and marketing throughout this wide-ranging pod – with a focus on how to align these intimately related, but often siloed departments. Highlights include: an extensive chat about Branch’s growing Thought Leadership dinner series (15:35), conference attendance and sponsorship (27:05), and resurrecting direct mail reach-outs (32:25).

Aug 24, 2017

On this edition of The Predictable Revenue podcast, hosts Collin Stewart and Aaron Ross welcome San Francisco-based product expert, sales guy, mentor, investor and analyst Pete Kazanjy.

Pete is a veteran entrepreneur and early stage go-to-market expert, with experience leading small and large sales teams, heading up product marketing teams and, of course, founding companies. Pete has done, and continues to do, it all.

Throughout the pod, Collin, Aaron and Pete take a detailed look at the importance of product management, and its critical influence on early stage sales growth. Highlights include: the importance of of knowing your ideal customer profile and selling value (8:23), developing a sales narrative (12:46), doing customer research (18:44), and understanding the stages along the way to sales maturity (22:00).

Aug 24, 2017

On this edition of The Predictable Revenue podcast, hosts Collin Stewart and Aaron Ross welcome San Francisco-based product expert, sales guy, mentor, investor and analyst Pete Kazanjy.

Pete is a veteran entrepreneur and early stage go-to-market expert, with experience leading small and large sales teams, heading up product marketing teams and, of course, founding companies. Pete has done, and continues to do, it all.

Throughout the pod, Collin, Aaron and Pete take a detailed look at the importance of product management, and its critical influence on early stage sales growth. Highlights include: the importance of of knowing your ideal customer profile and selling value (8:23), developing a sales narrative (12:46), doing customer research (18:44), and understanding the stages along the way to sales maturity (22:00).

Aug 17, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Darcie Da Silva, Manager of Sales and Business Development at eCompliance.com, a growing Toronto area software company improving on-the-job safety for some of the world’s largest companies.

Darcie is a veteran sales leader with a penchant for mentoring and challenging his reps – in  interesting ways.

Throughout the pod, Collin, Aaron and Darcie discuss eCompliance’s Blitz Days: the company’s monthly themed call days, where friendly teams of sales reps hit the phones all day to sign up prospects for their webinar series. Highlights include: themes of eCompliance’s Blitz Days (2:41), mini-competitions and the penalty box (9:18), Blitz Days’ impressive results (15:12), getting C-Suite buy-in for the events (26:00).

Aug 17, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Darcie Da Silva, Manager of Sales and Business Development at eCompliance.com, a growing Toronto area software company improving on-the-job safety for some of the world’s largest companies.

Darcie is a veteran sales leader with a penchant for mentoring and challenging his reps – in  interesting ways.

Throughout the pod, Collin, Aaron and Darcie discuss eCompliance’s Blitz Days: the company’s monthly themed call days, where friendly teams of sales reps hit the phones all day to sign up prospects for their webinar series. Highlights include: themes of eCompliance’s Blitz Days (2:41), mini-competitions and the penalty box (9:18), Blitz Days’ impressive results (15:12), getting C-Suite buy-in for the events (26:00).

Aug 10, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Ryan O’Hara, VP of Growth and Marketing at LeadIQ, a prospecting tool re-writing the sales teams’ build their critical, yet tedious, contact lists.

Ryan is a seasoned sales and marketing professional whose unique views on prospecting have been covered by Mashable, CNN Money and The Next Web. He’s also a popular keynote speaker and experiences startup mentor. Needless to say, Ryan is making some noise.

Throughout the pod, Collin, Aaron and Ryan dig deep into Ryan’s (and his team’s) creative prospecting style and how it results in a 30% (that’s right, 30%) response rate. Highlights include: Ryan’s thoughts on account-based marketing (4:36), the benefits of working a small number of accounts (7:38), LeadIQ’s hiring process (19:14), and some of  the ‘crazy stuff’ Ryan has done (33:27).

Aug 10, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Ryan O’Hara, VP of Growth and Marketing at LeadIQ, a prospecting tool re-writing the sales teams’ build their critical, yet tedious, contact lists.

Ryan is a seasoned sales and marketing professional whose unique views on prospecting have been covered by Mashable, CNN Money and The Next Web. He’s also a popular keynote speaker and experiences startup mentor. Needless to say, Ryan is making some noise.

Throughout the pod, Collin, Aaron and Ryan dig deep into Ryan’s (and his team’s) creative prospecting style and how it results in a 30% (that’s right, 30%) response rate. Highlights include: Ryan’s thoughts on account-based marketing (4:36), the benefits of working a small number of accounts (7:38), LeadIQ’s hiring process (19:14), and some of  the ‘crazy stuff’ Ryan has done (33:27).

Aug 3, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Andrew Gazdecki, CEO and Founder of San Diego’s Bizness Apps, an award-winning company creating mobile solutions for small and medium-sized businesses.

Andrew is lifelong entrepreneur, and a noted authority / speaker on the world of mobile apps. He has been featured in prominent publications such as The New York Times and the Wall Street Journal, as well as prominent industry blogs such as Mashable, TechCrunch and VentureBeat.

Throughout the pod, Collin, Aaron and Andrew take another tour of the emerging world of video prospecting, albeit with a particular focus – GIFs. Bizness Apps has jumped head first into using GIFs in their email outreach, to some amazing results. Highlights include: Bizness Apps’ pivot from video emails to using GIFs (2:05), bad emails vs. good emails (6:53), the power of a GIF (17:05), the Bizness Apps GIF process (19:35), and some outstanding metrics (31:06).

Aug 3, 2017

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Andrew Gazdecki, CEO and Founder of San Diego’s Bizness Apps, an award-winning company creating mobile solutions for small and medium-sized businesses.

Andrew is lifelong entrepreneur, and a noted authority / speaker on the world of mobile apps. He has been featured in prominent publications such as The New York Times and the Wall Street Journal, as well as prominent industry blogs such as Mashable, TechCrunch and VentureBeat.

Throughout the pod, Collin, Aaron and Andrew take another tour of the emerging world of video prospecting, albeit with a particular focus – GIFs. Bizness Apps has jumped head first into using GIFs in their email outreach, to some amazing results. Highlights include: Bizness Apps’ pivot from video emails to using GIFs (2:05), bad emails vs. good emails (6:53), the power of a GIF (17:05), the Bizness Apps GIF process (19:35), and some outstanding metrics (31:06).

Jul 27, 2017

On this special edition of the Predictable Revenue podcast, host Collin Stewart invites GowthX co-founder Sean Sheppard into the Predictable Revenue office for a live, wide-ranging chat on sales fundamentals.

Sheppard is a San Francisco-based veteran sales leader, investor, writer, mentor...and former professional golfer (the man has done it all). Currently, Sheppard is co-founder and lead instructor at GrowthX and GrowthX Academy, an early-stage venture capital fund and training ground for tech sales, marketing and design professionals.

Throughout this episode, Collin and Sean discuss the importance of market development, being a human on sales calls and elevating the status of the sales professional. Highlights include: Sheppard’s definition of market development vs. customer development (6:35), different buyer types (21:14), and Sheppard’s investigative questioning framework (25:38).

Jul 27, 2017

On this special edition of the Predictable Revenue podcast, host Collin Stewart invites GowthX co-founder Sean Sheppard into the Predictable Revenue office for a live, wide-ranging chat on sales fundamentals.

Sheppard is a San Francisco-based veteran sales leader, investor, writer, mentor...and former professional golfer (the man has done it all). Currently, Sheppard is co-founder and lead instructor at GrowthX and GrowthX Academy, an early-stage venture capital fund and training ground for tech sales, marketing and design professionals.

Throughout this episode, Collin and Sean discuss the importance of market development, being a human on sales calls and elevating the status of the sales professional. Highlights include: Sheppard’s definition of market development vs. customer development (6:35), different buyer types (21:14), and Sheppard’s investigative questioning framework (25:38).

Jul 20, 2017

In this edition of the Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Phil Trapani, Director of Sales Development at PossibleNow. PossibleNow, and its subsidiary Compliance Point, are disrupting the marketing world with its suite of compliance and message-focused solutions for Fortune 1000 companies.

Phil was the the first SDR at PossibleNow only four years ago – the same year his CEO gave him a copy of Predictable Revenue. After consistent month-over-month and year-over-year growth, Phil now leads a team of SDRs focused on lead generation for the company’s enterprise sales teams.

Throughout this episode, Collin, Aaron and Phil investigate two pillars of PossibleNow’s sales culture: its 90-day training plan and its SDR-to-AE development structure. Highlights include: PossibleNow’s detailed “ramp plan” (5:50), PossibleNow’s quota structure (17:15), and its SDR-to-AE growth plan (21:15).

Jul 20, 2017

In this edition of the Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Phil Trapani, Director of Sales Development at PossibleNow. PossibleNow, and its subsidiary Compliance Point, are disrupting the marketing world with its suite of compliance and message-focused solutions for Fortune 1000 companies.

Phil was the the first SDR at PossibleNow only four years ago – the same year his CEO gave him a copy of Predictable Revenue. After consistent month-over-month and year-over-year growth, Phil now leads a team of SDRs focused on lead generation for the company’s enterprise sales teams.

Throughout this episode, Collin, Aaron and Phil investigate two pillars of PossibleNow’s sales culture: its 90-day training plan and its SDR-to-AE development structure. Highlights include: PossibleNow’s detailed “ramp plan” (5:50), PossibleNow’s quota structure (17:15), and its SDR-to-AE growth plan (21:15).

Jul 13, 2017

In this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome a very special guest: Mike Stankus, Senior Vice President of Special Projects at Boston’s Acquia software.

Mike, who leads Acquia’s global BDR team, is a veteran technology sales executive with 30 years’ experience growing large-scale sales and account management teams, as well as designing global go-to-market product strategies. Mike’s done it all.

In this episode, Collin, Aaron and Mike have a wide-ranging talk about how Mike’s team became early adopters of the Predictable Revenue methodology, having real conversations with prospects and the importance of establishing a solid sales foundation for BDRs. 

Highlights include: Mike’s belief in making phone calls for outbound sales teams (10:00), Acquia’s KPIs and doubling BDR pipeline output in a year (13:00), the career arc for an Acquia BDR (18:40), the four pillars of Acquia’s BDR program (24:26) and Mike’s passion project “Linking Sales Leaders” (42:08).

Jul 13, 2017

In this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome a very special guest: Mike Stankus, Senior Vice President of Special Projects at Boston’s Acquia software.

Mike, who leads Acquia’s global BDR team, is a veteran technology sales executive with 30 years’ experience growing large-scale sales and account management teams, as well as designing global go-to-market product strategies. Mike’s done it all.

In this episode, Collin, Aaron and Mike have a wide-ranging talk about how Mike’s team became early adopters of the Predictable Revenue methodology, having real conversations with prospects and the importance of establishing a solid sales foundation for BDRs. 

Highlights include: Mike’s belief in making phone calls for outbound sales teams (10:00), Acquia’s KPIs and doubling BDR pipeline output in a year (13:00), the career arc for an Acquia BDR (18:40), the four pillars of Acquia’s BDR program (24:26) and Mike’s passion project “Linking Sales Leaders” (42:08).

Jul 6, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo this week) welcomes Mike Brouwer, VP of Sales at FullContact, a rapidly growing contact management software firm in Denver, Colorado.

Mike is a veteran sales leader - he’s led sales teams for the past 20 years, with a keen focus on the discovery phase of the sales cycle. His current boss introduces him as the “Oracle,” so I guess you can say he knows his stuff.

Collin and Mike go deep on sales forecasting, the power of embarrassment, setting realistic expectations to the C-Suite and Mike’s specific methodology (“the Brouwer Methodology”). Highlights include: presenting to the board (12:00), confronting failures (12:50), and Mike’s detailed sales stages vs. sales forecast methodology (23:50).

Jul 6, 2017

On this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo this week) welcomes Mike Brouwer, VP of Sales at FullContact, a rapidly growing contact management software firm in Denver, Colorado.

Mike is a veteran sales leader - he’s led sales teams for the past 20 years, with a keen focus on the discovery phase of the sales cycle. His current boss introduces him as the “Oracle,” so I guess you can say he knows his stuff.

Collin and Mike go deep on sales forecasting, the power of embarrassment, setting realistic expectations to the C-Suite and Mike’s specific methodology (“the Brouwer Methodology”). Highlights include: presenting to the board (12:00), confronting failures (12:50), and Mike’s detailed sales stages vs. sales forecast methodology (23:50).

Jun 29, 2017

In this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome David Mordzynski, Enterprise Marketing Strategist at Demandbase, an account-based marketing platform helping companies better allocate their digital marketing spend.

David is an up-and-coming sales professional in New York, quickly making a name for himself by developing a scalable-yet-personalized email prospecting method based on info gleaned from a prospect’s LinkedIn profile.

In this episode, Collin, Aaron and David talk about David’s early experience selling in a “shark tank” environment, the best spots on LinkedIn to mine for personal details, and David’s weekly prospecting schedule. Highlights include: quality vs. quantity of emails (5:00), David’s LinkedIn prospecting method (8:16) and the days / times David sends his emails (24:49).

 

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